By Xuefei Chen Axelsson
STOCKHOLM, Jan. 21(Greenpost)—Bolife, a newly established 100 percent natural dyeing technology user and brand has shown up at the Nordic largest interior design exhibition Formex Spring 2016 in Stockholm.
Bolife is the only brand developed by a Chinese company to display its product and present its technology here at the Formex exhibition.
As a new immigrant to Sweden, CEO Zhang Yu told Green Post that his purpose to take part in the exhibition is to let Swedish and the Europeans to recognise this brand and the Chinese green technology.
”We know that Swedish people pay great attention to sustainability and green technology. Since we now live in Sweden, we like to find a product or a technology that can fit for the Swedes. We have looked for it in Japan and South Korea, but in the end we found it in China,” said Zhang.
”This technology has 13 patents protected in China and no one has really made any products out of it. So we talked with the owner and developed this product for the first time within six months, and now we made it here to the last minute,” said Zhang.
Zhang explained that the technology they used is to use dyeing material from herbs and plants without adding any chemicals. Plus supersonic vibrations. There will be no need to use chemicals to make the form or soften the clothes.
”The natural dyeing method makes the fabric look a bit rough, but if you see the fabric is shining or too soft, it must contain some chemicals to make it like that,” said Zhang.
The natural dyeing method is very traditional Chinese method plus supersonic technology so that people can mass produce the fabric.
This will avoid the problems of being irritated in the skin or allergic for the chemicals in certain material. So it is pure organic and natural material.
Zhang Yu stressed that they like to develop this in Sweden and Europe first and once it is recognised with the European quality standards for green product, then they can consider to have more sales in China too. They will use the Chinese dyeing technology with Swedish design and European suppliers to make 100 percent natural product for the customers.
Hans Krylander, consultant of Bolife explained the uniqueness of the Bolife technology.
”This is a new method to use supersonic viberation, they only dye for 30 degrees and before they use 60 degrees, so you save a lot of energy. But the main purpose and the best thing is that you don’t need to have chemical fixation material, you can use tree material. The supersonic technology has existed for many years, but it is the first time to use it this way. This is the first time in the world history that you can have an ecological dyeing in organic cotton, and it stays with organic fixation material as well, so it is a unique Chinese product,” Krylander said.
During the exhibition, they also cooperate with Swedish Handcraft Friends to present the dyeing method. The presentation also attracted a lot of attention from the visitors. They even practice dyeing themselves during the presentation.
Janne Liang and Lotta Ahlvar, President of Handcraft Friends presents the natural dyeing method. Photo by Xuefei Chen Axelsson.
Zhang Yu created a home product brand Day & Me and had opened more than 40 shops in China within a year. He felt this was not challenging enough. So now he likes to develop a completely green brand. The brand has been recognised by American SGS certification, the next step is to get the European eco product certification.
Formex is the largest interior design exhibition in Nordic region. It opens twice a year in Stockholm in January and August. Almost all the interior design companies come to participate in the exhibition.
During the exhibition, designer Lotta said the Nordic style is not just simple, it is a combination of both beautiful and useful.