Alibaba inks pact with Unilever to boost cross-border retails biz: report

BEIJING, July 20 (Xinhua) — Chinese E-commerce giant – Alibaba Group Holding Ltd. (BABA.NYSE) has signed a strategic agreement with consumer goods giant – Unilever to cooperate in sectors including cross-border retails, reported Xinhua-run cnstock.com Monday.

As www.ce.cn reported, its partner – Unilever targeted a gross merchandize volume (GMV) of one billion yuan via Alibaba Group’s online and offline platforms in the fiscal year 2015 and making these Alibaba platforms its largest online retailer.

Meanwhile, over 40 percent of Unilever’s new products would make debut on Tmall.com in the fiscal year 2015 and no less than 300 million yuan worth of media resources of Unilever were committed to be provided to present advertisements with Tmall logo built in.

For cross-border retails, Alibaba would be Unilever’s primary partner as it was set to take charge of 70 percent of the latter’s cross-border retails.

Besides, Unilever will cooperate with Alimama.com in precision advertising, expanding rural market, and innovating logistics for fast moving consumer goods (FMCG). Enditem